Environmental and sustainability claims: Draft guidance for business
The ACCC recently released draft guidance on environmental and sustainability claims to help businesses understand their obligations under the Australian Consumer Law (ACL) and best practice when making such claims. The draft guidance aims to encourage truthful and accurate claims, decrease instances of ‘greenwashing’, and assist consumers in making informed choices. Principles The ACCC identified eight key principles for businesses to follow when making environmental and sustainability claims: Make accurate and truthful claims: All claims should be factually correct. Even if literally true, they should not create an misleading overall impression. Have evidence to back up your claims: Businesses should ensure they have clear evidence to substantiate any claims made, with independent, scientific evidence being the most credible. As stated in the guidance, “Making the research, evidence, or data that…




